The company is a leader in defining safe digital play experiences for children including the development of an industry-standard Digital Child Safety Policy with UNICEF and the 2016 launch of the first fully live moderated social app for children. Epic is also committed to enabling developers to create age-appropriate experiences online and in 2020 acquired SuperAwesome, a company that has pioneered technology designed to deliver safe digital engagement with children under 16.įor 90 years the LEGO Group has inspired generations of children through play through the endless creative possibilities of the LEGO brick, which remains the core of its business. It is at the forefront of popular culture, creating experiences that connect people through gaming, music and creative collaboration. The LEGO Group and Epic Games will combine their extensive experience to ensure that this next iteration of the internet is designed from the outset with the wellbeing of kids in mind.Įpic Games has expertise in building creative tools and immersive worlds that are open and accessible to players and developers everywhere. Tim Sweeney, CEO & Founder, Epic Games said: “The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”Īs the metaverse evolves, it is reshaping how people meet, play, work, learn and interact in a virtual, 3D world. We look forward to working with Epic Games to shape this exciting and playful future.” Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. But we have a responsibility to make them safe, inspiring and beneficial for all. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. Niels B Christiansen, CEO of The LEGO Group said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space. The two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together. The LEGO Group and Epic Games today announced they are entering a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families.
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